Oh my Baby or OMB is baby brand collaboration concept store in Menlyn Park in Pretoria.

The mission of OMB is to create a physical retail store where South African designed and manufactured baby brands can showcase their amazing products.

Our goal is to empower ‘mompreneurs’, women in business, and other local entrepreneurs who have created small businesses in designing and manufacturing baby clothes, decor, toys and accessories.

As a mother one finds there is an universal connection to other mothers. At OMB we aim to empower mothers and make shopping for your little ones a personal yet connected experience. Customers will in turn support fellow mothers by buying the products and in return get to acquire unique and high quality items for their children. 

Oh my Baby, by South African Moms for South African Moms, and of course Dads and friends too.