Oh My Baby is a brand collaboration store located in Menlyn Mall, Pretoria.

Our store showcases and sells amazing products designed and manufactured by South Africans.

Our goal is to empower ‘mompreneurs’, women in business, and other local entrepreneurs who have created small businesses in designing and manufacturing baby clothes, decor, toys and accessories.

We aim to empower mothers and make shopping for your little ones a personal yet connected experience. Customers will in turn support fellow mothers by buying the products and in return get to acquire unique and high-quality items for their children.

We are South African Moms for South African Moms.

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our story

At Oh My Baby, it is not just who we are, but where we come from that matters to us.

Our humble story is what drives our brand, where we come from determines where we are going.

Learn more about our history, our goals and our vision.


Join us

As a collaboration store, we enable you to quickly get your product into our store.

If you think you have a high-quality baby or child product range that fits within our store environment, please join us.

Our onboarding process is quick and simple.


Get in Touch

At Oh My Baby, the shopping experience is a very important part of our business.

If you have any feedback, inputs or questions, feel free to get in touch with our team.

We are ready to help you with any issues you might experience